The creative briefing for this project,asked to create a non-brand. Developing a communication line, based in a natural element, that in some way is not patentable. That natural or organic element is property of the humanity.
From an extensive research, decided that the element to be worked would be the terra* element. It is one of the most natural and characteristic elements of our planet, which is the origin of many of the products that we cultivate.
This briefing argues that the "terra* element is a non-brand and can not be patented.